10 BEST DIGITAL MARKETING COURSE IN KOCHI

  What is Digital Marketing Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online. As a form of online marketing, it allows organizations to establish a brand identity and has revolutionized the marketing industry. A senior associate dean of business programs,  Dr. Mark Hobson , said although digital marketing seems like a new world, in fact, it is based on many of the principles familiar to traditional marketers and requires both foundational marketing knowledge and technical know-how. Dr. Jessica Rogers , associate dean of marketing programs, said the two disciplines serve to connect with distinct groups of consumers. “… Traditional media is a great way to reach a broad consumer base, whereas digital media has the ability to reach very specific audiences,” she said “A key point is that depending on the target audience, some channels are more effective than others.” Types of Digital Marketing Rogers talked ...